New, Glittery Feminine Products Introduces Menstruation to Tweens

Published April 15, 2011

It’s a proven fact that girls are getting their periods as young as 7 years old, as detailed in last year’s Pediatrics journal, and both mom and daughter might not feel ready for such a life-changing event.

In order to help with the transition, Kotex has created a new line of pads and panty liners designed to fit a tween. U by Kotex Tween are smaller and come in glittery, tween-inspired packages with an information booklet, the company said in a press release.

The pads are also designed with an array of hearts and stars.

Kotex partnered with Dr. Lissa Rankin, a gynecologist and mother, who is also the founder of Owning Pink, an online community that encourages open communication between mothers and daughters.

“I wasn’t prepared for my first period, and I don’t want that for my daughter,” Rankin said. “I’m so proud to be working with the Kotex brand to help empower moms to have a real, open dialogue with their daughters and reduce the stress and anxiety around the ‘talk’ – it should be a bonding experience for both of them.”

Kotex is also working with Disney Family – the two companies updated the “Story of Menstruation” video, which is available on Kotex’s website.

Susan Kim, who co-wrote “Flow: The Cultural Story of Menstruation,” told the New York Times she was startled when she first heard about U by Kotex Tween, but now understands such a kit is necessary.

“What punched me in the gut is that the age of menarche had dropped so precipitously,” Kim said. “My first reaction was, ‘Oh my gosh, a period kit for an 8-year-old – eek!”

Read More….

Making money off of women’s bodies again. Age of menarche is dropping due to environmental influence….yet corporate jumps on the band wagon with a new product for a new market – emerging market.


Author: Leslie Carol Botha

Author, publisher, radio talk show host and internationally recognized expert on women's hormone cycles. Social/political activist on Gardasil the HPV vaccine for adolescent girls. Co-author of "Understanding Your Mood, Mind and Hormone Cycle." Honorary advisory board member for the Foundation for the Study of Cycles and member of the Society for Menstrual Cycle Research.