Published April 15, 2011
It’s a proven fact that girls are getting their periods as young as 7 years old, as detailed in last year’s Pediatrics journal, and both mom and daughter might not feel ready for such a life-changing event.
In order to help with the transition, Kotex has created a new line of pads and panty liners designed to fit a tween. U by Kotex Tween are smaller and come in glittery, tween-inspired packages with an information booklet, the company said in a press release.
The pads are also designed with an array of hearts and stars.
Kotex partnered with Dr. Lissa Rankin, a gynecologist and mother, who is also the founder of Owning Pink, an online community that encourages open communication between mothers and daughters.
“I wasn’t prepared for my first period, and I don’t want that for my daughter,” Rankin said. “I’m so proud to be working with the Kotex brand to help empower moms to have a real, open dialogue with their daughters and reduce the stress and anxiety around the ‘talk’ – it should be a bonding experience for both of them.”
Kotex is also working with Disney Family – the two companies updated the “Story of Menstruation” video, which is available on Kotex’s website.
“What punched me in the gut is that the age of menarche had dropped so precipitously,” Kim said. “My first reaction was, ‘Oh my gosh, a period kit for an 8-year-old – eek!”
Making money off of women’s bodies again. Age of menarche is dropping due to environmental influence….yet corporate jumps on the band wagon with a new product for a new market – emerging market.