Tracee Sioux and her daughter Ainsley from Fort Collins, CO – have started two new businesses – a blog, the Girl Revolution, with a mission to “revolutionize the way we think about, treat and raise girls,” and the accompanying T.G.R. Body line of sunscreens and lotions marketed to tweens and described by Tracee as “natural, organic, craptastic-free products.” Both have gone viral since the New York Times article.
Puberty Before Age 10: A New ‘Normal’?
The New York Times Magazine
By ELIZABETH WEIL
Published: March 30, 2012
One day last year when her daughter, Ainsley, was 9, Tracee Sioux pulled her out of her elementary school in Fort Collins, Colo., and drove her an hour south, to Longmont, in hopes of finding a satisfying reason that Ainsley began growing pubic hair at age 6. Ainsley was the tallest child in her third-grade class. She had a thick, enviable blond-streaked ponytail and big feet, like a puppy’s. The curves of her Levi’s matched her mother’s.
“How was your day?” Tracee asked Ainsley as she climbed in the car.
“What did you do at a recess?”
“I played on the slide with my friends.”
In the back seat, Ainsley wiggled out of her pink parka and looked in her backpack for her Harry Potter book. Over the past three years, Tracee — pretty and well-put-together, wearing a burnt orange blouse that matched her necklace and her bag — had taken Ainsley to see several doctors. They ordered blood tests and bone-age X-rays and turned up nothing unusual. “The doctors always come back with these blank looks on their faces, and then they start redefining what normal is,” Tracee said as we drove down Interstate 25, a ribbon of asphalt that runs close to where the Great Plains bump up against the Rockies. “And I always just sit there thinking, What are you talking about, normal? Who gets pubic hair in first grade?”
Fed up with mainstream physicians, Tracee began pursuing less conventional options. She tried giving Ainsley diindolylmethane, or DIM, a supplement that may or may not help a body balance its hormones. She also started a blog, the Girl Revolution, with a mission to “revolutionize the way we think about, treat and raise girls,” and the accompanying T.G.R. Body line of sunscreens and lotions marketed to tweens and described by Tracee as “natural, organic, craptastic-free products” containing “no estrogens, phytoestrogens, endocrine disrupters.”
None of this stopped Ainsley’s body from maturing ahead of its time. That afternoon, Tracee and Ainsley visited the office of Jared Allomong, an applied kinesiologist. Applied kinesiology is a “healing art” sort of like chiropractic. Practitioners test muscle strength in order to diagnose health problems; it’s a refuge for those skeptical and weary of mainstream medicine.
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NYT Magazine Highlights TGR Body & The Girl Revolution in Fort Collins
TGR Body and The Girl Revolution were highlighted in New York Times Magazine, Puberty Before Age 10: A New Normal. The article, and the two Fort Collins companies have gone viral, creating quite a stir. Girls are entering puberty earlier than previous generations, Tracee Sioux and her 10-year-old daughter Ainsley courageously shared their personal experience.
TGR Body is a mother-daughter company, a natural, organic, craptastic-free skincare line of sunscreens and lotions containing no estrogens, phytoestrogens or endocrine disrupters. While the cause of early puberty is not definitively known, skincare products containing toxins and phytoestrogens are widely suspected to play a part in the earlier development of girls. Equally important, TGR Body advertising and labels feature girls participating in powerful activities: playing, running, hiking and snowboarding rather than the typical sexualized images of today’s beauty marketing.
“I wanted to prove that powerful and respectful beauty marketing can and should be done, added to a safe product that protects and nurtures girls’ skin as well as their identities and body image,” says Sioux, founder of TGR Body and publisher of The Girl Revolution.
The Girl Revolution is leading the discussion on femininity in today’s culture. The Girl Revolution confronts the tough gender issues that impact women and their daughters, granddaughters, students and neighbors. Saturated with minimizing and demoralizing depictions of women and girls in advertising, media and marketing, girls must navigate a completely different world than previous generations.
Tracee Sioux is a national expert on femininity and parenting daughters. She began The Girl Revolution when her she noticed her daughter was bombarded with sexualized images of girls everywhere she looked. In her book, Love Distortion: Belle, Battered Codependent and Other Love Stories, Sioux takes a critical look the Disney Princess Culture explores how the messages encourage a media distortion of love and what girls should (not) give up for it. She birthed TGR Body in 2011 to combat the media’s Beauty Ideal and give girls and women an alternative to possibly dangerous beauty products.