‘I Have Riff-Raff In My Hoo Hoo’

Is this new ad campaign bringing awareness – by shaming women? Why do these issues always focus on women? Where is male accountability?

RTD Bus Ad: ‘I Have Riff-Raff In My Hoo Hoo’

Ad Campaign Bringing Awareness To Unintended Pregnancies, Birth Control, STDs – 

Channel 7 News – Denver, CO
Marshall Zelinger
,
7NEWS Content Producer/Presenter

February 15, 2012

DENVER — A new ad campaign is getting attention across the metro area, especially with one saying on the side of an RTD bus: “I Have Riff Raff In My Hoo Hoo.””What is, ‘I have riff-raff in my hoo hoo?'” asked 7NEWS reporter Marshall Zelinger.”It’s slang that is very — it resonates with the target group,” said Ellen Marshall, one of the masterminds behind Colorado Initiative to Reduce Unintended Pregnancy and beforeplay.org.
The slang is referencing a conversation about sexually transmitted diseases.
The ad campaign targets 18- to 29-year olds. According to Marshall, 42 percent of pregnancies in that age group are unintended. She also said one in four people have STDs.”We’re really saying, ‘Hey think about this, talk about it, engage with your partner,'” said Marshall.The group has a series of billboards, cable television commercials, bus benches, bus ads and utilizes social media to bring attention to birth control, pregnancy and STDs. The state health department helped with the campaign, but it was paid for with private money.”We’re encouraging conversation and thought being given to pregnancy, birth control and STDs,” said Marshall.Marshall said a lack of knowledge and a lack of access to services are big reasons behind the education push.On the 16th Street Mall in downtown Denver, two ads play constantly on a digital billboard. 7NEWS asked people in the target age group walking by, what they thought about “I Have Riff Raff In My Hoo Hoo.””That seems like 12-year-old conversation,” said Allyson Schmitz, 24. “I feel like when you’re between 18 and 29, you’d be a little more mature than that; be upfront and honest about it.””It’s something bad. It does not sound good,” said 20-year-old Justin Youngk.”Does it get your attention?” asked Zelinger.”Yeah, yeah it does, definitely,” said Youngk. “It definitely would warrant me to ask, ‘What do you mean by ‘hoo hoo’ and what ‘riff-raff’ are you speaking of?'”
PG

Author: Leslie Carol Botha

Author, publisher, radio talk show host and internationally recognized expert on women's hormone cycles. Social/political activist on Gardasil the HPV vaccine for adolescent girls. Co-author of "Understanding Your Mood, Mind and Hormone Cycle." Honorary advisory board member for the Foundation for the Study of Cycles and member of the Society for Menstrual Cycle Research.