Holy Hormones Journal: Well, I am sure that headline got your attention. And now, you want the answer. Well here it is. Both Lysol and Gardasil used fear-based advertising campaigns for a new ‘cure’ to “safeguard women’s dainty feminine allure to their husbands by practicing complete feminine hygiene.” But first – it had to be pointed out that without both products women are unsanitary, dirty, and lack of product use ‘would keep a woman undesirable’.
Lysol disinfectant as a douche? Look at all those chemicals. How crazy is that? Gardasil to prevent cervical cancer? The vaccine contains borax – rat poison – really? Can someone please explain that one to me?
Oh, yeah – another thing Lysol and Gardasil have in common – they both affect women’s fertility and can be used as birth control. Girls and women get a double bang for their buck when they used Lysol as a douche… (oh those poor sperm swimming around in that caustic fluid) and Gardasil and its sister HPV vaccine, Cervarix, to ‘prevent’ cervical cancer.
So why did I post this you ask? One because I am preparing a power point presentation for a workshop entitled: “The History of Femcare and the Evolution of the American Woman.” I am using advertising messages about Femcare and information from my new fav book, “FLOW, The Cultural Story of Menstruation,” as well as my personal research about menstrual shame.
When I re-visited the history of femcare and the fear-based advertising campaign about Lysol – I could not help to see the similarity in Merck’s’ award-winning marketing campaign that created a ‘new market out of thin air.’ Both products are marketed for use in a part of a body a woman cannot see and is not educated about. It is called our pelvic goldmine. And because we can’t see it – but ostensibly, we can smell it – big bucks are being made off our reproductive organs. Not to mention the big bucks that go along with the psychotropics (in the 30’s it was cocaine, alcohol and opiates for women) that control our depression because we have been publicly shamed and humiliated.
Which brings me to my last “snarky”* comment about Lysol advertising. Are Lysol ads the first where doctors claim a woman’s problems are all in her head? Why, that is something else that Gardasil and Lysol have in common. Because women and girls who are experiencing an adverse reaction to the vaccine – are also told by their doctors ‘It’s all in their head’.
Meanwhile, the questions begs to be asked. How were women damaged after using Lysol? You never heard back then – because women never talked about ‘those things’. Can you imagine the suffering and pain… and potential infections they endured? I mean really – you don’t pour a caustic chemical liquid disinfectant down your vagina without doing some sort of tissue and/or organ damage.
Well, I guess that is one more thing that Lysol and Gardasil have in common – serious side effects.
The moral of this story is: ‘Do not believe everything that is advertised.’ My father, who recently passed told me that years ago. And he would know. He worked in the pharmaceutical packaging industry. Thanks, Dad for those wise words of wisdom.
Lysol Marketed as Feminine Hygiene Product, Birth Control in 1930’s
Georgia Lund, Yahoo! Contributor Network
February 12, 2008
Lysol is a brand name that we know and trust to disinfect and kill germs on various types of external surfaces. In the late 1920’s and into the 1940’s, Lysol brand disinfectant liquid was target marketed for internal use by women, as a feminine hygiene product. The ads implored women to safeguard their dainty feminine allure to their husbands by practicing complete feminine hygiene. Mothers were told the way to preserve their health and youth so they could raise happy children. Wives wanting birth control were told freedom from the fears of pregnancy was as close as their neighborhood store.
Ads for a bottle of Lysol disinfectant liquid promised women a blissful sexual relationship in marriage, good health and happy children, and when the woman had all the children she wanted, Lysol promised her sexual fulfillment without fear of pregnancy.
Marketing ads for Lysol promised to deliver all this to women who would use their product for feminine hygiene by douching regularly with it.
Print marketing advertisements touted liquid Lysol in a glass bottle as being the answer to marital problems, hinting that lack of sex in the marriage was all the wives fault, due to ‘intimate neglect’. Douching with gentle, non-caustic Lysol regularly would ensure feminine daintiness, protect married happiness, and keep a woman desirable. to her husband. Lysol was a scientifically correct preparation, with no greasy after effect from douching with it. Better than soap, salt or baking soda for douching, Lysol was the doctor recommended product for feminine hygiene..