What is the Real Agenda Behind Bayer’s ‘Break Up with the Pill’ Campaign?

Holy Hormones Journal: One really has to ask what this yoga health class with a relationship expert and a physician to discuss contraception, sex, and intimacy is all about. Why is a pharmaceutical company going to six universities in Canada in the first place. And why is this article in a publication called “Marketing?” Does something seem fishy to you?

First, why are pharmaceutical companies allowed on campus – even under the guise of ‘experts’ talking to young men and women. And then suggesting that 02.26.15 mirena-recall-infothey break up and move on from the pill…. convincing these young girls – that long-acting reversible contraception [IUDs] – are a “mo-muss – no-full” type of contraception. When in actuality Bayer manufactures Mirena – the progestin IUD? Not only that there are severe side effect and lawsuits against Bayer for this type of long-acting reversible contraception.  Long-acting is right. Once inserted it can stay inside the body for up to five years.

Ya gotta love this statement:

While the exact way in which Mirena works is not known, Mirena may work in one or more of the following ways:

  • Thickening the mucus on the cervical wall to prevent sperm from entering the uterus.
  • Altering the wall of the uterus.
  • Inhibiting survival of sperm.

I can tell you how the exact way in which this device works…. an IUD creates a low-grade infection in the uterus – and in many ways is considered an abortifacient because the IUD creates an environment that is hostile to fertilization. And this on-going infection in the uterus – creates an weakened immune system. Combine that with the stress of college and nutrient deficient  foods – I can promise you that these girls are going to get run down, suffer from depression, anxiety, and have a hard time keeping up with school. This is common sense.

According to DrugRisk:

The FDA has received thousands of reports of women suffering complications from Mirena IUDs, including uterus perforation or embedment into the uterine wall, pelvic inflammation, infection, ovarian cysts, irregular bleeding, pregnancies resulting in miscarriage and movement of IUDs into the abdomen.

Many of these side effects are of such severity that patients have to undergo surgery to remove the devices. Some have even caused infertility or intestinal injury as a result.

What these sweet young things are not realizing is that they are handing their bodies over to Big Pharma. Lock, stock and barrel. This is not birth control – in terms of ‘sexual freedom’, this is women losing control of their body to the medical complex.  Women have to see a doctor to get these LARCs’ inserted, implanted, injected, into our bodies. We are the long-term medical experiment. And for those of you – who may not be aware – Depo Provera – the injection women struggle with contains the synthetic hormone progestin…. just like Mirena.

Take a look at all of the comments on my site or women struggling with Depo withdrawal.

One other observation on my part. I will bet hands-down that this opportunity to have a “quite organic,” “symbiotic”  conversation* with girls about sexual relations – that they are also discussing sexually transmitted diseases and how all of these girls need to being getting the very dangerous and deadly Gardasil HPV vaccine.**

Just a side note, PubMed published an abstract in February of this year entitled: Social marketing to promote HPV vaccination in pre teenage-children: Talk about a sexually transmitted infection.

A significant barrier to the delivery of HPV vaccine is reluctance by both healthcare providers and parents to vaccinate at age 11 or 12, which may be considered a young age. This barrier has been called “vaccine hesitancy” in recent research. In this commentary, we suggest using social marketing strategies to promote HPV vaccination at the recommended preteen ages. We emphasize a critical public health message of a sexually transmitted infection (STI) as preventable and vaccination against HPV as a way to protect against its consequences.

True – the targeted age group is younger… but it all falls under the guise of ‘social marketing’ – which is why this article is in a ‘Marketing’ publication.

How do you feel about Big Pharma approaching your daughter on campus – without you knowledge or informed consent?

*Watch the terms they use – that usually tells you right then and there that a hidden agenda abounds

**Bet $$ between Merck & Co,  manufacturer of Gardasil and Bayer exchanged hands on this one.

02.26.15 Bayer1

Bayer campaign urges pill ‘break up’

Unbranded effort aims to get students talking about other birth control options

A new campaign by Bayer is encouraging millennial women to “break up” with the birth control pill.

As part of global initiative called “Break Up & Move,” the pharmaceutical company is making stops at six Canadian universities. Each event includes a free yoga class followed by a discussion with relationship expert Kimberly Moffit and a local health expert. The conversation focuses on getting women to ditch what isn’t working in their lives, such as bad relationships, unhealthy diets and, ultimately, taking the pill.

“When most women start taking contraception, they use birth control pills because that’s what their doctor prescribes and you don’t know what you don’t know,” said Emily Hanft, marketing manager, women’s health Bayer Inc. “The whole idea around this campaign is to make sure women are educated on all their options, particularly on long-acting reversible contraception [IUDs] because we know a lot of young women [forget to take] pills… which can lead to unintended pregnancy.”

As part of the campaign, Bayer conducted a survey that found 70% of millennial pill users said they would consider breaking up with the pill for an alternative contraception method requiring no daily routine.

Bayer makes an IUD called Mirena. Hanft said the campaign is largely unbranded and isn’t tied to a specific product. “We talk a lot about contraception and long-acting reversible contraception, but there’s no specific product mention so to speak,” she said. “It is more around education.”

During the events, bringing up the topic of birth control is “quite organic,” said Hanft. “Moffit and an MC play off one another and have a symbiotic conversation around breaking up with things that aren’t working in your life,” she said. “And the physician is there to provide that balanced information, not just about contraception, but about sexual health and intimacy.”

Read full article…


Author: Leslie Carol Botha

Author, publisher, radio talk show host and internationally recognized expert on women's hormone cycles. Social/political activist on Gardasil the HPV vaccine for adolescent girls. Co-author of "Understanding Your Mood, Mind and Hormone Cycle." Honorary advisory board member for the Foundation for the Study of Cycles and member of the Society for Menstrual Cycle Research.

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