Do You Want Microsoft in Your Bra Measuring Your Mood?

Holy Hormones Journal: Microsoft plans to measure your mood with a new ‘smart bra’. How smart is that? Twitter has also jumped into the boob game with a release of a Twitter-connected bra – sending out a tweet every time a woman unhooked her bra to remind a her to do a self-breast test. Sweet! Are they doing the same for men? Measuring their stress in the jock straps? Yeah right.¬† Not sure I am willing to play the technological game. For one thing – where is all that data going to? Does it send up the bra size too?

Microsoft working on a smart bra to measure mood

BBC News
December 3, 2013

Microsoft researchers have designed a smart bra that can detect bra

The prototype contains removable sensors that monitor heart and skin activity to provide an indication of mood levels.

The aim was to find out if wearable technology could help prevent stress-related over-eating.

Mood data was provided to the wearer via a smartphone app in order to highlight when “emotional eating” was likely to occur.

A team from Microsoft’s visualisation and interaction research group embedded an electrocardiogram and electro-dermal activities sensors as well as a gyroscope and accelerometer in the bra.

In their paper, the researchers say using a bra “was ideal because it allowed us to collect EKG [electrocardiogram] near the heart”.

Efforts to create a similar piece of underwear for men worked less well, largely because the sensors were located too far away from the heart.

The women testing the technology reported their emotions for about six hours a day over a period of four days.

“It was very tedious for participants to wear our prototyped sensing system, as the boards had to be recharged every three to four hours,” Microsoft senior research designer Asta Roseway said.

Electric shock

Wearable technology is increasingly being used to monitor a range of health conditions.

Last month saw the release of a Twitter-connected bra, that tweeted every time it was unhooked to encourage women to self-examine their breasts.

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Author: Leslie Carol Botha

Author, publisher, radio talk show host and internationally recognized expert on women's hormone cycles. Social/political activist on Gardasil the HPV vaccine for adolescent girls. Co-author of "Understanding Your Mood, Mind and Hormone Cycle." Honorary advisory board member for the Foundation for the Study of Cycles and member of the Society for Menstrual Cycle Research.

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