Holy Hormones Journal: The verdict is out if this type of vaginal contouring affects a woman’s self-esteem and hence her libido. But we know there is a drug for that – flibanserin an antidepressant being packaged and marketed as the first “female Viagra.” Now you can get your labia shaped take a pill to enhance your libido and be the talk of the town…really? What really caught my eye was the meme below that depict – in this Hormone Goddess’s opinion – nasty sexism,and insensitive remarks made by men about women’s bodies – our vagina, labia parts that we cannot see – that work very well thank you very much. (Unless they have old, tired, saggy collagen). The device replaces it with new, springy, youthful-looking collagen.
Think about it.
Let’s just call this what it is – “legalized” genital mutilation.
“Vontouring” Is the Kylie Jenner Challenge for Your Vagina, and It’s Awful
by Cynthia McKelvey
July 28, 2015
Last week, several articles surfaced about “vontouring” (short for vaginal contouring), which is a non-invasive plastic surgery procedure that claims to use a special tool to make your vag gorgeous. The procedure uses a device called the Protégé Intima to heat the skin of the vulva to remodel the underlying collagen. The affect produces tighter, plumper, supposedly more youthful labia. The manufacturers claim the tightening procedure makes for an — ahem — snugger fit, improving blood flow to the labia and making sex feel awesome.
While the procedure is already available in Europe, with a press release stating that demand for the surgery has grown up to 109% since 2012, it appears to now be gaining traction in the United States: The Protégé Intima has been approved by the FDA for other, non-cosmetic purposes, and the procedure is offered by a handful of spas and dermatological practices in the United States. Vontouring is being marketed as a cheaper, non-surgical alternative to increasingly popular procedures like labiaplasty.
For women who are uncomfortable with the appearance of their genitalia but feel squeamish about going under the knife, the Protégé Intima might seem like a safe and easy alternative. But not only is the procedure not definitively proven to be safe, but it also exploits women’s insecurities about their own vaginas.
There’s precedent for this type of procedure. Labiaplasty is a costly (and controversial) procedure that also reduces the length of the labia, ostensibly making the vulva appear tighter and more compact. While a full course of vaginal contouring treatment costs roughly $300, a full-on labiaplasty can run up to $5,000.
Manufacturer BTL Aesthetic’s website says the device (called Exilis Protégé in the U.S.) produces radio waves that heat the layer of collagen within the skin, breaking it down and triggering cells to produce new collagen fibers. Essentially, the device destroys old, tired, saggy collagen, causing the body to replace it with new, springy, youthful-looking collagen.
Research shows that this type of procedure reduces wrinkles and cellulite by tightening and plumping the skin. One study published in May tried the product out on pigs and looked at collagen structures under a microscope. The researchers found that skin tightness improved by about 16% three months after a month of weekly treatments. A scientific review of human studies also showed that devices like the Protégé Intima perform consistently well in reducing the appearance of wrinkles, cellulite and for tightening saggy skin. But no studies specifically mention its use in altering the appearance of the vulva.