May 2, 2009
GET a house and gain a wife. That’s the bizarre sales pitch of a Beijing- based property developer struggling to combat a severe market slump in China that has seen home sales and prices plunge. According to a report posted on media and advertising website Danwei, property developer Jin Tai Cheng is luring potential buyers at its upmarket Ecological Bay villa project with an invitation to date its salesgirls.
Their photographs and vital statistics are put up on the company website. The marketing pitch goes: ‘Planning to buy a house? Can we tempt you with the offer of a young bride – and a dowry as well?’ The company encourages future homeowners to date its salesgirls and promises a wedding present of 60,000 yuan (approximately RM30,000) to any couple that ends up getting married.
The website said the company offers the salesgirls 8 per cent in sales commissions. At the same time, the salesgirls stand a chance to secure a wealthy husband. But should the couple divorce within a year, the package deal is void. The desperate sales pitch is the latest manifestation of the grim outlook for China’s real estate market.
Comment from Leslie
The ongoing marketing of women as property. Suppression is alive and well.
But on the other hand, if a man is going to buy a house – he needs someone to clean it doesn’t he? OMG
They probably missed their mark on this but not stating that the sales women will be on birth control pills to suppress their emotions about being chatteled.