Do You Know A Woman With a Blue Menstruation?

The issue is bigger than blue dye in a tampon commercial.

Psychology Today
Shameless Woman

Stripping us bare on the frontiers of reproductive health

by Pamela Madsen
Published on March 19, 2011

If I ever checked my menstrual pad and saw something blue there instead of red, I think I would infarct! So, why do so many makers of “feminine sanitary supplies” feel the need to demonstrate menstruation with blue dye? Is the blue dye supposed to make us feel less ashamed of our monthly bleeding? Did someone – somewhere in the great marketing sky decide that women and the world at large would feel better if blue dye was used to demonstrate effective menstrual pads and tampons?

Why do they think we need to see any demonstration at all of how pads or tampons work or absorb menstrual blood? I am not really sure. But you can never be too careful with directions when it comes to menstruating females I suppose!

Frankly – I have been on a menstruation rant for a few days now. There is simply not enough real information out there for women about their menstrual flow. What is normal – and what is not normal. And what if our menstruation doesn’t feel normal to us? What then? Talk about it?

I have been a well known fertility advocate for over 20 years now – and it actually surprises me how few questions I get about menstruation. I get lots of questions about ovulation and conception – but our bleeding time? It is very rare. It is as if there is still a great veil of silence ingrained in us about our flow.

The issue is bigger than silly blue dye in a sanitary napkin commercial It is how women are made to feel about our bodies – and our ability to be able to name our vaginas and reproductive health issues.

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Author: Leslie Carol Botha

Author, publisher, radio talk show host and internationally recognized expert on women's hormone cycles. Social/political activist on Gardasil the HPV vaccine for adolescent girls. Co-author of "Understanding Your Mood, Mind and Hormone Cycle." Honorary advisory board member for the Foundation for the Study of Cycles and member of the Society for Menstrual Cycle Research.