Hot man app reminds women to do breast cancer exams

LA Times
Technology

September 22, 2011 |  4:00 pm

With busy lives, women often forget to do self exams for breast cancer. Well, what if a handsome fellow pops up occasionally to remind them?

That’s the basic idea behind Your Man Reminder, a new smartphone app coming next month from Canadian charity Rethink Breast Cancer to mark October, which is National Breast Cancer Awareness month.

Ladies can customize the free app by choosing from six “dream men” — such as the “boy next door,” the “sports jock” and the “business man” — and scheduling alerts to perform self exams delivered “by the sexy man of your choice,” the charity said in a news release.

Your virtual guy will pop up with reminders to “show your breasts some TLC” (which stands for touch, look, check). He can also be a virtual cheerleader, appearing like a smartphone genie to spout such inspirational messages as “Any guy would be lucky to have you,” the statement said. The iPhone and Android compatible app will also include information on signs and symptoms to look out for during exams.

Tracie Snitker, who works for the public relations firm promoting the app, said Your Man Reminder targets young women who give little thought to breast cancer detection.

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Author: Leslie Carol Botha

Author, publisher, radio talk show host and internationally recognized expert on women's hormone cycles. Social/political activist on Gardasil the HPV vaccine for adolescent girls. Co-author of "Understanding Your Mood, Mind and Hormone Cycle." Honorary advisory board member for the Foundation for the Study of Cycles and member of the Society for Menstrual Cycle Research.