Lux Alptraum has written an intriguing piece for Jezebel, “The HPV Vaccine’s Misguided Scare Tactics.” Alptraum argues that Merck, which manufactures Gardasil, the HPV vaccine, uses scare tactics in its commercials to push women to get the HPV vaccine, thereby driving more money into Merck’s deep pockets. One commercial features an animated woman going to the gynecologist for her annual pap smear and finding out she has full-blown cervical cancer. The music is grim. The tone is doomed. An alarmist vibe permeates the tale.