Gardasil’s Scare Tactic Ads Do More Harm Than Good, One Woman Says

The Frisky

Posted by: Susannah Breslin Filed in: news
10:10AM, Wednesday May 12th 2010

Lux Alptraum has written an intriguing piece for Jezebel, “The HPV Vaccine’s Misguided Scare Tactics.” Alptraum argues that Merck, which manufactures Gardasil, the HPV vaccine, uses scare tactics in its commercials to push women to get the HPV vaccine, thereby driving more money into Merck’s deep pockets. One commercial features an animated woman going to the gynecologist for her annual pap smear and finding out she has full-blown cervical cancer. The music is grim. The tone is doomed. An alarmist vibe permeates the tale.

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Author: Leslie Carol Botha

Author, publisher, radio talk show host and internationally recognized expert on women's hormone cycles. Social/political activist on Gardasil the HPV vaccine for adolescent girls. Co-author of "Understanding Your Mood, Mind and Hormone Cycle." Honorary advisory board member for the Foundation for the Study of Cycles and member of the Society for Menstrual Cycle Research.