Marketing Menopause – dismiss & distract

Society for Menstrual Cycle Research

re: Cycling

December 13th, 2009 by Elizabeth Kissling

There’s a pretty good essay in this weekend’s New York Times (online here Saturday, in print Sunday in the Business section) about how hard Big Pharma has worked to market menopause as an estrogen deficiency disease. In addition to discussion of Wyeth’s advertising campaigns, the article mentions the firm’s contract with DesignWrite, a company drug makers pay to develop manuscripts for publication in medical journals, to prepare at least 60 articles for publication in medical journals on the potential benefits of hormone therapy for cardiovascular disease, Alzheimer’s disease, diabetes, colon cancer, vision loss and other health problems.


Comment from Leslie

Excellent diagram at the bottom of the page – with some insights into what goes on behind the scenes at the marketing meetings.  Am thinking that the same terms are used in marketing meetings regarding the HPV vaccine.  Dismiss and distract – with little girls dancing around the room singing “one less” – while they become “one more” victim of a vaccine gone bad.


Author: Leslie Carol Botha

Author, publisher, radio talk show host and internationally recognized expert on women's hormone cycles. Social/political activist on Gardasil the HPV vaccine for adolescent girls. Co-author of "Understanding Your Mood, Mind and Hormone Cycle." Honorary advisory board member for the Foundation for the Study of Cycles and member of the Society for Menstrual Cycle Research.