Drugs for Sex – Its All in the Marketing

Holy Hormones Journal: Do women really need a drug for sex? Maybe what they need is some time-out: help around the house, help with the kids, some romance , a budget for new  vaginal-dryness-500x192and sexy clothes; respect at work; equal pay; extended maternal leave (without fear of losing a job), children who are not sick Рand husbands who are not grumpy and frustrated with their lives.

But since we cannot have that – we are being offered a pill. Doesn’t this further objectify women? We are tired; exhausted, really – but our partners have their needs. And so Pharma has developed Viagra for women (actually it is an anti-depressant that could not get FDA approval) that we can pop to feel like getting poked. My understanding is the anti-depressants mask feelings; numb the senses. Is that really what men want? A zombie with legs wide open? Did I really ask that question? Cause it may be that the answer is yes.

The real disappointment is the Pharma funded campaign that employs ‘feminist rhetoric’ to bring attention to their proposed new drug – which will narrow the gap between this one pill and all of the sex enhancement drugs on the market for men.

Where are the long-term studies? That’s right – we are it. Its all in the marketing.

Big Pharma Urges Women to Fight for Access to Harmful Pill

It’s a sexy premise: The notion that the Food and Drug Administration, beset by deep-seated and subconscious sexism, is purposefully denying women who have problems with sexual pill_2788882barousal and satisfaction the medical fix they need.

That’s what a new campaign, funded by a pharmaceutical company and organizations that it supports, is charging. Called “Even the Score,” the campaign has artfully co-opted feminist rhetoric like “choice” and “gender equality” to craft the idea that a medical solution to women’s lack of sexual desire is being overshadowed by the medical community’s focus on male sexual dysfunction, and that it’s high time women’s sexual pleasure gets the focus it deserves.

The campaign website states: “We believe that women have the right to make their own informed choices concerning their sexual health; that gender equality should be the standard in access to sexual dysfunction treatments; and that the approval of safe and effective treatments for low desire should be a priority for the FDA.” The pharma-funded campaign deploys dramatic statistics to highlight its point: “Even the Score” claims that 43 percent of women experience female sexual dysfunction, or FSD, and that while 26 drugs meant to tackle male sexual problems have been approved by the FDA, none have been approved for women.

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Author: Leslie Carol Botha

Author, publisher, radio talk show host and internationally recognized expert on women's hormone cycles. Social/political activist on Gardasil the HPV vaccine for adolescent girls. Co-author of "Understanding Your Mood, Mind and Hormone Cycle." Honorary advisory board member for the Foundation for the Study of Cycles and member of the Society for Menstrual Cycle Research.